Moscot Moments

MOSCOT Brings Over 100 Years of Iconic Eyewear and NYC History To Milan’s Fashionable Brera District With Opening Of Second Shop In Italy! In a country known for their love of eyewear as a fashion accessory, MOSCOT is humbled to be opening its first flagship in Milan! MOSCOT Milan combines MOSCOT’s signature style with the local flare of Brera. The newest Shop embodies the MOSCOT spirit—classic, historic, and metropolitan—all while situated in the global capital of fashion and design. The MOSCOT Milan Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase. To celebrate the opening of the Milan Shop, MOSCOT will release a Milan exclusive style, in the iconic LEMTOSH optical and sunglass frame in a first-ever Matte/Shiny Crystal colorway. The collectible frame has “MILAN” engraved on the left temple tip and is numbered in a limited run of 100 frames. The exclusive LEMTOSH will be available for purchase only at the new Milan Shop for a limited time. “We are thrilled to open our first MOSCOT Shop in the Brera district of Milan. Italy’s culture of craftsmanship and heritage design resonates with our family eyewear business of 105 years, says Dr. Harvey Moscot, 4th Generation, CEO, “we look forward to bringing a piece of downtown NYC to Milano, where our loyal Italian fans will be able to experience the brand in a new way.” MOSCOT Milan is the brand’s second Shop in Italy, following MOSCOT Rome’s opening in 2017. MOSCOT currently operates thirteen Shops worldwide, including locations in New York City, London, Rome, Seoul, Tokyo, Paris, and Los Angeles in addition to Milan.

We are pleased to announce MOSCOT’s third London Shop, located at 74 King’s Road in Chelsea, is open for business! The newest MOSCOT Shop features the same familiar, yet distinctive touches found within all 12 MOSCOT Shops around the globe! MOSCOT King’s Road will showcase the full MOSCOT Collection from bold new frames and classic sunglasses to Custom Made Tints™ and kindred accessories! The Shop showcases the brand’s signature interior with traditional tin ceilings from New York City, custom crafted fan-do-liers illuminating and fanning customers as they shop, unique vintage tchotchkes reminiscent of Great Grandma Sylvia’s living room and historical imagery nodding to the first MOSCOT Shop in the Lower East Side of Manhattan! Come visit the MOSCOT London Shops—eye tests are available at all three locations!  MOSCOT currently operates 12 shops worldwide, including locations in New York City, Rome, Seoul, Tokyo, Los Angeles and Paris. Keep your eyes peeled for the next MOSCOT Shop, set to open by the end of 2019!

We’re thrilled to announce the opening of our new London flagship Shop in iconic Covent Garden! The new location will occupy a two-story space at 34 Long Acre. Located at  34 Long Acre, London WC2E 9LA, United Kingdom. The opening of MOSCOT Covent Garden follows the success of the original Soho Carnaby Shop which opened in 2015. “We’re thrilled to open a flagship MOSCOT Shop in Covent Garden – we feel right at home in this vibrant neighborhood full of culture, music, theatre, and historical significance which reminds us of our downtown NYC roots,” said 4th Generation and CEO, Dr. Harvey Moscot. The new flagship Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, such as tin ceilings from a traditional NYC company, custom crafted fan-do-liers that illuminate and fan customers while they shop, and wainscoting details that evoke an old New York City feel. Other design details include tchotchkes and vintage artifacts sourced in NYC, American thrift stores & flea markets. MOSCOT worked to preserve the quality and authenticity of the Covent Garden streetscape with red brick walls creating an authentic transformation from street to shop. The flagship will include historic brand artifacts such as the original fig trays that were used by second generation Sol Moscot to dispense eyewear and original signage from years past. One step up and away from the city bustle, the second floor evokes a nostalgic, cozy feeling of having stepped into Great Grandma Sylvia Moscot’s living room, creating an intimate environment for a private shopping experience and a dedicated space for eye testing. MOSCOT currently operates ten shops worldwide, including locations in New York City, Rome, Seoul, Tokyo, Los Angeles and Paris. In addition to the Covent Garden shop, MOSCOT will continue its retail expansion with a third London opening and a new Milan shop both set to open by the end of 2019.

We’re excited to announce the opening of our first Shop in Los Angeles! MOSCOT Melrose marks our first US Shop outside New York in our 104-year old history! Located at 7977 Melrose Ave, Los Angeles, CA 90046. Situated on Los Angeles’ famed Melrose Avenue in the West Hollywood neighborhood, the MOSCOT Los Angeles Shop is a continuation of the brand’s rich history steeped in New York City tradition.  MOSCOT Melrose will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase. The Los Angeles Shop features another first for the brand: The Hall of MOSCOT Moments, an experiential, fully-immersive space that showcases MOSCOT’s legacy and the brand's roots, along with a speakeasy room in the rear of the store. To celebrate the opening of the Los Angeles Shop, MOSCOT will release an L.A. exclusive style, using the brand’s quintessential LEMTOSH optical and sunglass frame in a first-ever Straw colorway, with “LA” engraved on the left temple tip. The collectible frame is numbered and available in a limited run of 100 frames.  The exclusive style will be available for purchase only at the new Melrose Avenue Shop for a limited time.  “As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts,” said fifth Generation Moscot and Creative Director, Zack Moscot. “The Melrose Trading Post, the famous open-air market, is just 3 blocks from MOSCOT Melrose and reminds me of our family's humble beginnings when my Great-Great-Grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food. You won't be able to miss our iconic yellow building emblazoned with the iconic MOSCOT eyes while driving down Melrose.” “MOSCOT has always had close ties to the creative arts and the film, TV, and music industry. Many of my former patients and long-time customers of MOSCOT started their careers while living in the Lower East Side and eventually moved out west! We're thrilled to open our first United States shop outside of New York City in West Hollywood and to have found a home on the eclectic Melrose Avenue,” adds fourth Generation and CEO, Dr. Harvey Moscot. MOSCOT currently operates ten Shops worldwide, including locations in New York City, London, Rome, Seoul, Tokyo, and Paris. In addition to the Los Angeles Shop, MOSCOT will continue its retail expansion with two new London Shops and one new Milan Shop at the end of 2019.

Tibi, the womenswear line by Amy Smilovic, brightened up the Spring 2020 New York Fashion week runway with a colorful collection. Looks were complemented with two new Fall 2019 MOSCOT Original frames, The MISH and The FRITZ, in both optical and Custom Made Tinted™ lenses. See the entire Fall 2019 collection here. Shop Custom Made Tints™ here.

The Fall 2019 campaign is inspired by the legacy of originals that live on! The MISH SUN and FRITZ SUN pictured above. After over a century in downtown NYC, MOSCOT has seen many evolutions, but the constant appreciation of classic design and original form continues to endure. Staying true to the family heritage and generational legacy, the new Fall-Winter campaign captures moments of father & daughter duo Frank Ferrer, of Guns N’ Roses, and his daughter, model, musician & MOSCOT team member Olivia Ferrer. The TELENA pictured above. Shot on location in and around MOSCOT’s Lower East Side flagship shop, where living history is still alive and well, MOSCOT pays homage to the past with an eye on the future. Featured in the campaign are like-minded establishments: TR Crandall Guitars, I Need More, Strand Book Store, and the mom-and-pop shops that are the building blocks New York City was founded upon. The FRITZ SUN pictured above. The original downtown NYC story comes to life with 6 bold new frames consisting of a rich palette with tones of butterscotch, tortoise, black, and combinations of matte & shiny metal finishes. Many of the new styles play on perspective – The TELENA and The FRITZ, for example, are thick & chunky from the front at first glance, yet unexpectedly slim and sleek in profile.  The LES SUN and FRITZ SUN pictured above. The Originals live on! The NOODGE SUN pictured above.

MOSCOT is excited to head out east to Gurney’s for the summer! The MOSCOT Montauk Summer Shop opens at The Beach Club at Gurney’s Montauk on July 10th, bringing a piece of the Lower East Side to Montauk. Set just a few steps from the ocean, the shop offers beachgoers and hotel guests the opportunity to easily try-on and purchase sunglasses right on the sand. The iconic pushcart will also make an appearance, a nod to MOSCOT origins when founder Hyman Moscot first began selling ready-made eyeglasses from a pushcart in Manhattan’s Lower East Side over a century ago. The summer-long partnership spans across all three Gurney’s Resorts properties: Gurney’s Montauk Resort & Seawater Spa in Montauk, NY, the newly opened Gurney’s Star Island Resort & Marina in Montauk, NY, and Gurney’s Newport Resort & Marina in Newport, RI. Each location will be stocked with a curated range of timeless MOSCOT sunglass styles, including the LEMTOSH-MAC SUN, GRUNYA SUN, and sunglasses available with polarized lens options - perfect for the climate! To commemorate the collaboration, The GELT SUN in Honey Blonde will be customized in an exclusive Gurney’s ‘Golden Hour’ Custom Made Tint™ and available for purchase in Gurney’s shops. Get your sunnies on—and see ya at the beach! MOSCOT MONTAUK SUMMER SHOPGurney’s Montauk Resort & Seawater Spa290 Old Montauk Hwy, Montauk, NY 11954

Andy Warhol—From A to B and Back Again MOSCOT creates The MILTZEN in Crystal with historical Rose Custom Made Tint™ in celebration of the critically acclaimed exhibit, Andy Warhol—From A to B and Back Again. Located at the San Francisco Museum of Modern Art (SFMOMA), the exhibit will be on view from May 19 through September 2, 2019 and marks the first retrospective of the artist’s work in 25 years. Find this collaboration exclusively at SFMOMA!

MOSCOT made an exciting appearance on the Fall 2019 New York Fashion Week circuit with placements at Todd Snyder and Bode. Showing The YUKEL and The AIDIM at the Todd Snyder Show, the metal-acetate combination frames contributed to the ‘East End Boys’ theme. Styled by Jim Moore, the collection was guided by iconic school uniforms refreshed with a New York sentiment. Bode, designed by Emily Bode and styled by Michael Darlington, opted for sun and optical styles that encompass the nostalgic, homespun aesthetic of hand-crafted wearables. From classic metal frames like The HAMISH, The ZEV, and The ZIS, to acetate favorites like The MILTZEN, The ZOLMAN, and The GITTEL, Bode showcased a handful of round frames to speak to the collection of collectables. All aforementioned styles can be found in any MOSCOT Shop, and on MOSCOT.COM!

We’re thrilled to announce the opening of our new standalone flagship shop in Paris! Located on the corner of Rue du Temple in the historic Marais district, we’re bringing downtown NYC to the City of Lights! Located at 26 Rue du Temple, 75004 Paris, France. Our third European mono-branded shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower East Side architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room. We’re especially excited about the location of our newest Shop, as Zack Moscot, 5th Generation Chief Design Officer shares, “Rue du Temple and this area of the Marais was once known for small specialty shops and vendors that sold various essentials and knickknacks, not unlike the historic marketplace of Orchard Street and the Lower East Side, where immigrants such as my Great Great Grandfather, Hyman Moscot, sold wares from their pushcarts.” 4th Generation owner and CEO Harvey Moscot adds, “We’re humbled by the continued support from our fans worldwide, especially in France. This unique corner location allows us to tell our story in a way that never compromises the company’s key pillars of service, quality, and always putting our customer first.” “To shop at MOSCOT is to have a distinctively New York, cultural experience. Here, traditional, old-world charm unites with contemporary tastes, with a dash of Lower East Side personality.” We look forward to bringing 100+ years of eyewear expertise and timeless, classic designs to Paris as we continue to carry on the MOSCOT Legacy.

New York-based womenswear designer Tibi featured MOSCOT frames on their Spring 2019 runway during NYFW. Looks were complimented with The LEMTOSH in vibrant colors and CUSTOM MADE TINT™ lenses.  See the entire collection here.Shop CUSTOM MADE TINTS here.

Can you feel it? MOSCOT launches its new Fall 2018 collection and the streets of downtown New York city are abuzz… The 5 new MOSCOT Original frames are an ode to the city lights that constantly surround us and the warm buzz of the iconic MOSCOT neon signs that glow and flicker among the night streets of the Lower East Side. Taking us back to MOSCOT’s core, with a focus on optics, this season’s newness features all optical frames with the addition of one sunglass and a coordinating clip-on package. This new launch adds to the world renown MOSCOT Originals Collection and includes, The GENUG, The GITTEL, The LIEB CLIP PACKAGE, The ZIS, and The TUCHUS. With this season rounding out MOSCOT’s 103+ years of eyewear expertise, Zack Moscot, 5th Generation and Chief Design Officer, took inspiration from his favorite family archives of the past, adding intellectual flare and a bit of nostalgia with perfectly rounded frames and unique features such as detailed metal filigree and bone-colored nose pads.   Feel the buzz with the new Fall ‘18 collection available now! Let us know how you glow by sharing your pictures with #MOSCOT!  

Whether you are a busy New Yorker looking to streamline your eyewear quest, or a visiting fan, MOSCOT has you covered with both eyecare and eyewear!

MOSCOT Mannequin Heads. You’ve seen ‘em. You know ‘em. But you may not realize that Special Edition frames call for Special Edition Heads—40 of them to be exact!

MOSCOT was thrilled to have teamed up with powerhouses like Barneys and Highsnobiety for THE exclusive shopping event of the weekend.

We’ve set up shop at 75th 9th Ave in Southern Chelsea on the Westside of Manhattan.

We want to share a few of our favorites so you can see the name and spirit behind the frame! Because, after all, good genes run in the family!

MOSCOT is proud to introduce six new frames that combine our 102 years of style, eyes for fashion, optical expertise, innovation and authenticity, to create the new CLASSICONIC™ styles for 2017.

Ciao, from the MOSCOT Rome summer soiree of 2017!

After the worldwide success with the launch of the original Type One — Common Projects + MOSCOT couldn’t wait to debut this new style to the world at the Friends & Fans Launch Party at our Union Square location.

We’re thrilled to announce the opening of our seventh MOSCOT Shop, MOSCOT Rome! WHOOP!