BEANIE

New York City, 1915. One pushcart, a pair of good eyes, and a knack for knowing what fits. Fast forward to today – and you’ll still find us doing what we do best: helping people see clearly and look sharp while doing it. As we enter our 111th year in business, we’re sticking to what’s always worked – heritage, craftsmanship, and a whole lotta character – with a few fresh twists along the way. Over the last year, we opened new Shops across the globe (Australia, China, and then some), introduced even more ways to Customize Your Frame – from lenses to temple tips – and expanded our Kindred collection of items that speak fluent MOSCOT: The Coffee Table Book, The Deck of Cards, and beyond. So what’s next? Personalization takes center stage. Whether you’re tinting your LEMTOSH Lavender or mixing metals with a CLIPTOSH, we’re making it easier than ever to craft a frame that feels like you.New Shops, new neighbors. From Tokyo to South Yarra, we’re bringing a little Lower East Side charm to more corners of the world – one yellow pushcart at a time.Kindred connections. Because good design doesn’t stop at eyewear – it extends to the small things that make life feel a little more MOSCOT. Thanks for sticking with us – whether you’ve been with us since Orchard Street or just discovered us last week. Here's to 111 years of seeing clearly, thinking boldly, and always looking the part. See you soon.