Moscot Moments

MOSCOT Brings Over 100 Years of Iconic Eyewear and NYC History To Milan’s Fashionable Brera District With Opening Of Second Shop In Italy! In a country known for their love of eyewear as a fashion accessory, MOSCOT is humbled to be opening its first flagship in Milan! MOSCOT Milan combines MOSCOT’s signature style with the local flare of Brera. The newest Shop embodies the MOSCOT spirit—classic, historic, and metropolitan—all while situated in the global capital of fashion and design. The MOSCOT Milan Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase. To celebrate the opening of the Milan Shop, MOSCOT will release a Milan exclusive style, in the iconic LEMTOSH optical and sunglass frame in a first-ever Matte/Shiny Crystal colorway. The collectible frame has “MILAN” engraved on the left temple tip and is numbered in a limited run of 100 frames. The exclusive LEMTOSH will be available for purchase only at the new Milan Shop for a limited time. “We are thrilled to open our first MOSCOT Shop in the Brera district of Milan. Italy’s culture of craftsmanship and heritage design resonates with our family eyewear business of 105 years, says Dr. Harvey Moscot, 4th Generation, CEO, “we look forward to bringing a piece of downtown NYC to Milano, where our loyal Italian fans will be able to experience the brand in a new way.” MOSCOT Milan is the brand’s second Shop in Italy, following MOSCOT Rome’s opening in 2017. MOSCOT currently operates thirteen Shops worldwide, including locations in New York City, London, Rome, Seoul, Tokyo, Paris, and Los Angeles in addition to Milan.

We are pleased to announce MOSCOT’s third London Shop, located at 74 King’s Road in Chelsea, is open for business! The newest MOSCOT Shop features the same familiar, yet distinctive touches found within all 12 MOSCOT Shops around the globe! MOSCOT King’s Road will showcase the full MOSCOT Collection from bold new frames and classic sunglasses to Custom Made Tints™ and kindred accessories! The Shop showcases the brand’s signature interior with traditional tin ceilings from New York City, custom crafted fan-do-liers illuminating and fanning customers as they shop, unique vintage tchotchkes reminiscent of Great Grandma Sylvia’s living room and historical imagery nodding to the first MOSCOT Shop in the Lower East Side of Manhattan! Come visit the MOSCOT London Shops—eye tests are available at all three locations!  MOSCOT currently operates 12 shops worldwide, including locations in New York City, Rome, Seoul, Tokyo, Los Angeles and Paris. Keep your eyes peeled for the next MOSCOT Shop, set to open by the end of 2019!

We’re thrilled to announce the opening of our new London flagship Shop in iconic Covent Garden! The new location will occupy a two-story space at 34 Long Acre. Located at  34 Long Acre, London WC2E 9LA, United Kingdom. The opening of MOSCOT Covent Garden follows the success of the original Soho Carnaby Shop which opened in 2015. “We’re thrilled to open a flagship MOSCOT Shop in Covent Garden – we feel right at home in this vibrant neighborhood full of culture, music, theatre, and historical significance which reminds us of our downtown NYC roots,” said 4th Generation and CEO, Dr. Harvey Moscot. The new flagship Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, such as tin ceilings from a traditional NYC company, custom crafted fan-do-liers that illuminate and fan customers while they shop, and wainscoting details that evoke an old New York City feel. Other design details include tchotchkes and vintage artifacts sourced in NYC, American thrift stores & flea markets. MOSCOT worked to preserve the quality and authenticity of the Covent Garden streetscape with red brick walls creating an authentic transformation from street to shop. The flagship will include historic brand artifacts such as the original fig trays that were used by second generation Sol Moscot to dispense eyewear and original signage from years past. One step up and away from the city bustle, the second floor evokes a nostalgic, cozy feeling of having stepped into Great Grandma Sylvia Moscot’s living room, creating an intimate environment for a private shopping experience and a dedicated space for eye testing. MOSCOT currently operates ten shops worldwide, including locations in New York City, Rome, Seoul, Tokyo, Los Angeles and Paris. In addition to the Covent Garden shop, MOSCOT will continue its retail expansion with a third London opening and a new Milan shop both set to open by the end of 2019.

Al Pacino in The TELENA SUN Sunglasses.   Oscar-winning actor Al Pacino wears The TELENA SUN sunglasses at “The Irishman” screening during the 57th New York Film Festival. The TELENA SUN, from the Fall 2019 Originals Collection, is made from thin sheet acetate laminate with diamond shaped rivets on the front and temples, a key hole bridge, real five barrel hinges, and have real glass lenses. The iconic actor and New York City native was red carpet ready in the new bold style, which is available in both optical and as sunglasses in a variety of colorways.   See Al Pacino wearing The TELENA SUN in conversation with Robert De Niro for the GQ 2019 Men of The Year Issue here! Source. Craving more MOSCOT? Read on for highlights, celebrity sightings, insider info, & surprise announcements in MOSCOT Moments.  To see other celebrities wearing MOSCOT Eyewear - visit EYE SPY.    

We’re excited to announce the opening of our first Shop in Los Angeles! MOSCOT Melrose marks our first US Shop outside New York in our 104-year old history! Located at 7977 Melrose Ave, Los Angeles, CA 90046. Situated on Los Angeles’ famed Melrose Avenue in the West Hollywood neighborhood, the MOSCOT Los Angeles Shop is a continuation of the brand’s rich history steeped in New York City tradition.  MOSCOT Melrose will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase. The Los Angeles Shop features another first for the brand: The Hall of MOSCOT Moments, an experiential, fully-immersive space that showcases MOSCOT’s legacy and the brand's roots, along with a speakeasy room in the rear of the store. To celebrate the opening of the Los Angeles Shop, MOSCOT will release an L.A. exclusive style, using the brand’s quintessential LEMTOSH optical and sunglass frame in a first-ever Straw colorway, with “LA” engraved on the left temple tip. The collectible frame is numbered and available in a limited run of 100 frames.  The exclusive style will be available for purchase only at the new Melrose Avenue Shop for a limited time.  “As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts,” said fifth Generation Moscot and Creative Director, Zack Moscot. “The Melrose Trading Post, the famous open-air market, is just 3 blocks from MOSCOT Melrose and reminds me of our family's humble beginnings when my Great-Great-Grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food. You won't be able to miss our iconic yellow building emblazoned with the iconic MOSCOT eyes while driving down Melrose.” “MOSCOT has always had close ties to the creative arts and the film, TV, and music industry. Many of my former patients and long-time customers of MOSCOT started their careers while living in the Lower East Side and eventually moved out west! We're thrilled to open our first United States shop outside of New York City in West Hollywood and to have found a home on the eclectic Melrose Avenue,” adds fourth Generation and CEO, Dr. Harvey Moscot. MOSCOT currently operates ten Shops worldwide, including locations in New York City, London, Rome, Seoul, Tokyo, and Paris. In addition to the Los Angeles Shop, MOSCOT will continue its retail expansion with two new London Shops and one new Milan Shop at the end of 2019.

Financial Times' How to Spend It advises The SHTARKER with Forest Wood Tint as this season's statement eyewear piece. See the full feature here.

American celebrity chef, restaurateur, and food writer Bobby Flay turned up the flames in The BOYCHIK in Matte Dark Blonde and Light Grey.     Like Chef Bobby Flay, The BOYCHIK is definitely its own man... We mean frame. With its simple shape, diamond rivets, and extra strong temple core, it makes a statement all its own.     Flames too bright? No problem for Chef Flay in The SHTARKER Gold with Bel Air Blue Custom Made Tints™ - featuring a double-bar bridge, acetate temple tips, and silicone nose pads that encase handmade and dip-dyed lenses from our NYC Lab.     Lookin' for a sunglass or eyeglass? Shop The BOYCHIK SUN and SHTARKER.     Fun fact: use The CLIPTOSH if you want a Clip-on for The BOYCHIK. Yes - we mean CLIPTOSH!     Does The SHTARKER look familiar? Look like a model and get one of Brooke Shields' favorite frames!     Craving more MOSCOT? Read on for highlights, celebrity sightings, insider info, & surprise announcements in MOSCOT Moments.

Tibi, the womenswear line by Amy Smilovic, brightened up the Spring 2020 New York Fashion week runway with a colorful collection. Looks were complemented with two new Fall 2019 MOSCOT Original frames, The MISH and The FRITZ, in both optical and Custom Made Tinted™ lenses. See the entire Fall 2019 collection here. Shop Custom Made Tints™ here.

The FRITZ SUN tops Robb Report's list of Best New Menswear Pieces. See the full feature here.

The Fall 2019 campaign is inspired by the legacy of originals that live on! The MISH SUN and FRITZ SUN pictured above. After over a century in downtown NYC, MOSCOT has seen many evolutions, but the constant appreciation of classic design and original form continues to endure. Staying true to the family heritage and generational legacy, the new Fall-Winter campaign captures moments of father & daughter duo Frank Ferrer, of Guns N’ Roses, and his daughter, model, musician & MOSCOT team member Olivia Ferrer. The TELENA pictured above. Shot on location in and around MOSCOT’s Lower East Side flagship shop, where living history is still alive and well, MOSCOT pays homage to the past with an eye on the future. Featured in the campaign are like-minded establishments: TR Crandall Guitars, I Need More, Strand Book Store, and the mom-and-pop shops that are the building blocks New York City was founded upon. The FRITZ SUN pictured above. The original downtown NYC story comes to life with 6 bold new frames consisting of a rich palette with tones of butterscotch, tortoise, black, and combinations of matte & shiny metal finishes. Many of the new styles play on perspective – The TELENA and The FRITZ, for example, are thick & chunky from the front at first glance, yet unexpectedly slim and sleek in profile.  The LES SUN and FRITZ SUN pictured above. The Originals live on! The NOODGE SUN pictured above.

Elle Turkey showcases the timeless designs of MOSCOT. See the full feature here.

MOSCOT is excited to head out east to Gurney’s for the summer! The MOSCOT Montauk Summer Shop opens at The Beach Club at Gurney’s Montauk on July 10th, bringing a piece of the Lower East Side to Montauk. Set just a few steps from the ocean, the shop offers beachgoers and hotel guests the opportunity to easily try-on and purchase sunglasses right on the sand. The iconic pushcart will also make an appearance, a nod to MOSCOT origins when founder Hyman Moscot first began selling ready-made eyeglasses from a pushcart in Manhattan’s Lower East Side over a century ago. The summer-long partnership spans across all three Gurney’s Resorts properties: Gurney’s Montauk Resort & Seawater Spa in Montauk, NY, the newly opened Gurney’s Star Island Resort & Marina in Montauk, NY, and Gurney’s Newport Resort & Marina in Newport, RI. Each location will be stocked with a curated range of timeless MOSCOT sunglass styles, including the LEMTOSH-MAC SUN, GRUNYA SUN, and sunglasses available with polarized lens options - perfect for the climate! To commemorate the collaboration, The GELT SUN in Honey Blonde will be customized in an exclusive Gurney’s ‘Golden Hour’ Custom Made Tint™ and available for purchase in Gurney’s shops. Get your sunnies on—and see ya at the beach! MOSCOT MONTAUK SUMMER SHOPGurney’s Montauk Resort & Seawater Spa290 Old Montauk Hwy, Montauk, NY 11954

Taron Egerton, Rocketman-himself, is no stranger to MOSCOT eyewear! Familiar to MOSCOT’s timeless looks, another pair of Taron Egerton’s sunglasses are none other than The LEMTOSHCustom Made Tint™ This signature frame is unisex and comes in a variety of customizable options: The LEMTOSH W/ Custom Made Tints™, The LEMTOSH SUN W/ Metal Nose Pads, The LEMTOSH FOLD, The LEMTOSH SUN-POLARIZED, The LEMTOSH-TT SE SUN, and more! Portraying Elton John in the fantasy biopic Rocketman, Taron Egerton has come quite accustomed to iconic specs. The breakout star was spotted wearing The BILLIK Sunglasses while promoting the film in Sydney, Australia. Made from acetate with two dot rivets on the front and temples, a key-hole bridge, and real three-barrel hinges, The BILLIK SUN takes on a LEMTOSH meets ARTHUR-like frame shape. See the magic of MOSCOT featured in GQ’s “10 Things Taron Egerton Can’t Live Without”. See the clip on TikTok here. Source: GQ

Jemaine Clement wears The SECHEL Eyeglasses. New Zealand actor, screenwriter, director, and half of the comedy duo behind Flight of the Conchords, Jemaine Clement wears The SECHEL eyeglasses. Made from acetate with two dot rivets on the front and temples, a key hole bridge, and real five barrel hinges, this aviator elevates any look. Shop The SECHEL SUN Craving more MOSCOT? Read on for highlights, celebrity sightings, insider info, & surprise announcements in MOSCOT Moments.  To see other celebrities wearing MOSCOT Eyewear - visit EYE SPY.

Forrest Kline of pop rock band Hellogoodbye brought the jams back to the MOSCOT Music stage. Taking a pit stop at MOSCOT from his sold-out The Natural, Hot Spring Tour, Hellogoodbye brought fans and friends together for a night of funk and fun. A longtime loyal MOSCOT fan, Forrest wears The LEMTOSH in Blonde with a CLIPTOSH in Gold to boot! Check out Hellogoodbye’s stellar live performance at MOSCOT’s Orchard Street Shop!

Andy Warhol—From A to B and Back Again MOSCOT creates The MILTZEN in Crystal with historical Rose Custom Made Tint™ in celebration of the critically acclaimed exhibit, Andy Warhol—From A to B and Back Again. Located at the San Francisco Museum of Modern Art (SFMOMA), the exhibit will be on view from May 19 through September 2, 2019 and marks the first retrospective of the artist’s work in 25 years. Find this collaboration exclusively at SFMOMA!

New York City based band and long-time friends of MOSCOT, Andy Suzuki & The Method are welcomed back on the MOSCOT Music Stage! Infusing their bluesy rock sound with futuristic production, Andy Suzuki & The Method are known for their fun and fearless performances. Their early 2019 full-length release, “Alibi” is their most cohesive and energetic project to date. As performers, they always connect with the crowd and draw fans across-country for their dynamic live shows. Check out Andy Suzuki & The Method’s exciting live performance at MOSCOT’s Lower East Side Shop Gallery! Andy wears The SHIKKER SUN in Tortoise/Gold and his bandmate Kozza wears The NEBB in Crystal.

Shop The MILTZEN SUN. "New York-based and family-owned eyewear company, Moscot, has been around since 1915... even though [The MILTZEN] was first introduced in the 1930s, it still looks so cool to this day." See the feature here. Shop The MILTZEN SUN here.

MOSCOT made an exciting appearance on the Fall 2019 New York Fashion Week circuit with placements at Todd Snyder and Bode. Showing The YUKEL and The AIDIM at the Todd Snyder Show, the metal-acetate combination frames contributed to the ‘East End Boys’ theme. Styled by Jim Moore, the collection was guided by iconic school uniforms refreshed with a New York sentiment. Bode, designed by Emily Bode and styled by Michael Darlington, opted for sun and optical styles that encompass the nostalgic, homespun aesthetic of hand-crafted wearables. From classic metal frames like The HAMISH, The ZEV, and The ZIS, to acetate favorites like The MILTZEN, The ZOLMAN, and The GITTEL, Bode showcased a handful of round frames to speak to the collection of collectables. All aforementioned styles can be found in any MOSCOT Shop, and on MOSCOT.COM!

Natasha Lyonne and Rebecca Henderson wear The SHTARKER SUN and The MILTZEN in Russian Doll. Emmy-nominated actress Natasha Lyonne was spotted wearing The SHTARKER SUN as Nadia in the Netflix series, Russian Doll. The SHTARKER SUN is made from metal with a double-bar bridge, acetate temple tips, and silicone nose pads. Available in Gold and Gunmetal, The SHTARKER SUN is an instant classic, day after day. Actress Rebecca Henderson wears The MILTZEN in Russian Doll. These round acetate frames feature two adjoined dot rivets, a key hole nose bridge, and real three barrel rivets.