• Posted 03/01/2017

Team MOSCOT was at the MIDO trade show this past weekend, where we launched our Spring/Summer 2017 Collection!

For the first time, we hosted our own shop-sized booth at the Milan-based eyewear trade show from February 24-27. Eight new styles from the new MOSCOT S/S17 Collection took center stage, as our 1970s-inspired life-size campaign images brought the Collection’s theme to life. Featuring The BILLIK, BULVAN, BOYCHIK, HELDISH, SHTARKER, ZOFTIK, BJORN and JARED, the new Collection was all the rage for our visiting distributors, fans and customers.

To top off the release of our new styles, we kept the energy high with evening performances by Olly Riva & The Soul Rockets, live from the booth! We’d like to thank our wonderful stockists and amazing fans for celebrating the release of our Spring/Summer 2017 Collection!

Missed the show? Get a recap with the pics below!

MIDO MIDO MIDO MIDO MIDO MIDO MIDO img_6529 img_6530 img_6531