HELDISH

Keep It In The Family

Premium quality eyewear you can trust, from the family who framed New York City. Literally.

Choose Your Lenses

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Frame Only

Clear temporary lenses not for daily use in your eyewear. Frames come ready to be fit with any type of permanant lenses.

The NYC Guarantee

Our frames are quality controlled in our NYC labs and meet a rigorous standard of excellence.

WHO WANTS THICK LENSES?!?

Dr. Harvey Moscot recommends ZEISS™ Premier for prescriptions higher than +/- 4.00 to ensure the thinnest lenses & most comfortable fit.

Single vision lenses from ZEISS™.

Experience excellent wearing comfort. Perfect for your first pair of glasses, or standard everyday glasses: ZEISS™ lenses are used for both distance vision and reading – the two most common reasons people wear glasses. What's the difference? These lenses are great for reading smaller font sizes on a smartphone or tablet.

WHO WANTS THICK LENSES?!?

Dr. Harvey Moscot recommends ZEISS™ Premier for prescriptions higher than +/- 4.00 to ensure the thinnest lenses & most comfortable fit.

Progressive lenses from ZEISS™.