{"title":"THE GOLD STANDARD","description":"","products":[{"product_id":"groyse","title":"GROYSE","description":"\u003cp\u003eWe named this frame The GROYSE because it's big. Big on style, big on character, and just plain big. Big, big, big. With its soft round shape, raw gold color, retro, flat beveled edges, and a bridge that sits high. The GROYSE is 1970s all the way. Can you dig?\u003c\/p\u003e\n\u003cp\u003eLookin' for a sunglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/groyse-sun\"\u003eThe GROYSE SUN\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Raw Gold \/ 51","offer_id":8187764473960,"sku":"OR-GRS-O51211803-01","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/groyse-color-raw-gold-pos-2_1b26a299-dada-4b1a-9b9b-95b079426764.jpg?v=1691352816"},{"product_id":"jacob","title":"JACOB","description":"\u003cp\u003eThe JACOB perfectly recreates the Air Force Pilot Sunglass first made famous in the 1940s. There's a reason this easy to wear, casual, good-looking frame's popularity has not just endured, but soared over the decades\u003cspan\u003e -\u003c\/span\u003e it makes everyone look hot. Really hot. We promise.\u003c\/p\u003e\n\u003cp\u003eLookin' for a sunglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/jacob-sun\"\u003eThe JACOB SUN\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gunmetal \/ 55","offer_id":8187767783528,"sku":"OR-JAC-O55150713-01","price":350.0,"currency_code":"USD","in_stock":true},{"title":"Gunmetal \/ 57","offer_id":8187767816296,"sku":"OR-JAC-O57150713-01","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/jacob-color-gunmetal-pos-2_d65dee8c-e51a-43c8-b153-54e638d49da9.jpg?v=1691353161"},{"product_id":"lemtosh-tt-se","title":"LEMTOSH-TT SE","description":"\u003cp\u003eWhen Hyman arrived on Ellis Island 119 years ago, he heard, \"What is your name, where are you from?\" shouted from a distance. Although the ground was not paved in gold as promised, we wanted to honor his ambitious thinking by launching a Special Edition of the treasured LEMTOSH.\u003c\/p\u003e\n\u003cp\u003eLookin' for a sunglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/lemtosh-tt-se-sun\"\u003eThe LEMTOSH-TT SE SUN\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eDoes The LEMTOSH-TT look familiar? \u003ca href=\"https:\/\/moscot.com\/blogs\/moscot-moments\/liev-schreiber\" title=\"Read more about Liev Schreiber in The LEMTOSH-TT SE\"\u003eLiev Shreiber\u003c\/a\u003e wore this eye-conic frame in \u003cem\u003eThe Perfect Couple \u003c\/em\u003eand \u003ca href=\"https:\/\/moscot.com\/blogs\/moscot-moments\/paul-dano-the-lemtosh-tt-glasses-the-batman\" title=\"Read more about Paul Dano in The Batman\"\u003ePaul Dano\u003c\/a\u003e in \u003cem\u003eThe Batman\u003c\/em\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bnr azv bns bnt bnu bnv bnw bnx bny bnz boa bob boc bod boe bof bog boh boi boj bok bol bom bon boo bop boq bor bos bot bou bov bow box\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Crystal\/Gold \/ 46","offer_id":8187776893032,"sku":"OR-LMTT-O46240315-01","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Crystal\/Gold \/ 49","offer_id":8187776958568,"sku":"OR-LMTT-O49240315-01","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Spot Tortoise\/Gold \/ 46","offer_id":8187776860264,"sku":"OR-LMTT-O46242015-01","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Spot Tortoise\/Gold \/ 49","offer_id":8187776925800,"sku":"OR-LMTT-O49242015-01","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Gold \/ 46","offer_id":12384089342014,"sku":"OR-LMTT-O46240235-01","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Gold \/ 49","offer_id":12384091045950,"sku":"OR-LMTT-O49240235-01","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/lemtosh-tt-se-color-crystal-gold-pos-2.jpg?v=1691419108"},{"product_id":"groyse-sun","title":"GROYSE SUN","description":"\u003cp\u003eWe named this frame The GROYSE because it's big. Big on style, big on character, and just plain big. Big, big, big. With its soft round shape, raw gold color, retro, flat beveled edges, and a bridge that sits high. The GROYSE is 1970s all the way. Can you dig?\u003c\/p\u003e\n\u003cp\u003eLookin' for an eyeglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/groyse\"\u003eThe GROYSE\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Raw Gold \/ 51","offer_id":8176858562664,"sku":"OR-GRS-S51211803-03","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/groyse-sun-color-raw-gold-pos-2.jpg?v=1691352826"},{"product_id":"lemtosh-tt-se-sun","title":"LEMTOSH-TT SE SUN","description":"\u003cp\u003eWhen Hyman arrived on Ellis Island 119 years ago, he heard, \"What is your name, where are you from?\" shouted from a distance. Although the ground was not paved in gold as promised, we wanted to honor his ambitious thinking by launching a Special Edition of the treasured LEMTOSH.\u003c\/p\u003e\n\u003cp\u003eLookin' for an eyeglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/lemtosh-tt-se\"\u003eThe LEMTOSH-TT SE\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bnr azv bns bnt bnu bnv bnw bnx bny bnz boa bob boc bod boe bof bog boh boi boj bok bol bom bon boo bop boq bor bos bot bou bov bow box\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Crystal\/Gold \/ 46","offer_id":8176876945512,"sku":"OR-LMTT-S46240315-23","price":400.0,"currency_code":"USD","in_stock":true},{"title":"Crystal\/Gold \/ 49","offer_id":8176876978280,"sku":"OR-LMTT-S49240315-23","price":400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/lemtosh-tt-se-sun-color-crystal-gold-pos-2.jpg?v=1691419132"},{"product_id":"heldish-sun","title":"HELDISH SUN","description":"\u003cp\u003eThe HELDISH is handsome, sleek, and daring. How daring? This SECHEL-shaped aviator has not one, not two, but three top bars. That's one bar for passion, one for zeal, and one for pure style.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gold \/ 57","offer_id":8187766767720,"sku":"OR-HEL-S57190700-31","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/heldish-sun-color-gold-pos-2.jpg?v=1691335539"},{"product_id":"jacob-sun","title":"JACOB SUN","description":"\u003cp\u003e\u003cspan\u003eThe JACOB perfectly recreates the Air Force Pilot Sunglass first made famous in the 1940s. There's a reason this easy to wear, casual, good-looking frame's popularity has not just endured, but soared over the decades\u003c\/span\u003e\u003cspan\u003e -\u003c\/span\u003e\u003cspan\u003e it makes everyone look hot. Really hot. We promise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLookin' for an eyeglass? \u003cspan\u003eShop \u003c\/span\u003e\u003ca href=\"https:\/\/moscot.com\/products\/jacob\"\u003eThe JACOB\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gunmetal \/ 55","offer_id":8187768438888,"sku":"OR-JAC-S55150713-33","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Gunmetal \/ 57","offer_id":8187768537192,"sku":"OR-JAC-S57150713-33","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/jacob-sun-color-gunmetal-pos-2.jpg?v=1691353201"},{"product_id":"zulu-sun","title":"ZULU SUN","description":"\u003cp\u003eNamed for our strapping and unconventional uncle, Uncle Zulu Pushkin (yes, that's his real name), who was a runner for a famed New York bookie back in the day. The ZULU recreates the ubiquitous American Optical Pilot frame made famous in the 1940s. This square-shaped frame is strong and sturdy so it can really take a beating urban or otherwise, if you catch our drift.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"ui-provider ed bnr azv bns bnt bnu bnv bnw bnx bny bnz boa bob boc bod boe bof bog boh boi boj bok bol bom bon boo bop boq bor bos bot bou bov bow box\" dir=\"ltr\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gunmetal \/ 53","offer_id":12218872135784,"sku":"OR-ZUL-S53200713-02","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Gunmetal \/ 55","offer_id":12218875019368,"sku":"OR-ZUL-S55200713-02","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/products\/zulu-sun-color-gunmetal-pos-2.jpg?v=1691336252"},{"product_id":"plotz","title":"PLOTZ","description":"\u003cp\u003e\u003cspan\u003eCareful now… you just might PLOTZ. Taking cues from the beloved MAZEL, this octagonal stunner blows the bottom out (literally) giving you a bold look with nothin’ to hold it back. Rimless and impossible to contain, The PLOTZ is all finesse, no boundaries. One look and boom, you’re smitten. Hey, we warned ya!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLookin' for a sunglass? Shop \u003ca href=\"https:\/\/moscot.com\/products\/plotz-sun\" title=\"Shop The PLOTZ SUN\"\u003eThe PLOTZ SUN\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gold \/ 49","offer_id":42296634769470,"sku":"OR-PLO-O49210700-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 49","offer_id":42296634802238,"sku":"OR-PLO-O49211400-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ 49","offer_id":42296634835006,"sku":"OR-PLO-O49211902-01","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/files\/plotz-color-gold-pos-2.jpg?v=1765207556"},{"product_id":"plotz-sun","title":"PLOTZ SUN","description":"\u003cp\u003e\u003cspan\u003eCareful now… you just might PLOTZ. Taking cues from the beloved MAZEL, this octagonal stunner blows the bottom out (literally) giving you a bold look with nothin’ to hold it back. Rimless and impossible to contain, The PLOTZ is all finesse, no boundaries. One look and boom, you’re smitten. Hey, we warned ya!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLookin' for an eyeglass? Shop \u003ca href=\"https:\/\/moscot.com\/products\/plotz\" title=\"Shop The PLOTZ\"\u003eThe PLOTZ\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gold with G-15 Lens \/ 49","offer_id":42296711479358,"sku":"OR-PLO-S49210700-54","price":390.0,"currency_code":"USD","in_stock":true},{"title":"Gold with Amber Lens \/ 49","offer_id":42296711512126,"sku":"OR-PLO-S49210700-TW","price":390.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ 49","offer_id":42296711446590,"sku":"OR-PLO-S49211902-TP","price":390.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 49","offer_id":42296711413822,"sku":"OR-PLO-S49211400-23","price":390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/files\/plotz-sun-color-gold-amber-pos-2_aa234c36-e4f6-4dbe-ba2d-bac3b0dcfcab.jpg?v=1765207880"},{"product_id":"utz","title":"UTZ","description":"\u003cp\u003e\u003cspan\u003eFrom YUTZ to KLUTZ… and now, The UTZ. Don’t get annoyed – we couldn’t help ourselves. Sure, the name might bring to mind someone who’s a little clumsy or a little pesky, but there’s nothin’ dopey about this frame. With a silhouette that’s sharp, stylish, and anything but bothersome, The UTZ proves that even a tease can be timeless. Consider this your not-so-gentle nudge into standout style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLookin' for a sunglass? \u003ca href=\"https:\/\/moscot.com\/products\/utz-sun\" title=\"Shop The UTZ SUN\"\u003eShop The UTZ SUN\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Gold \/ 47","offer_id":42296734842942,"sku":"OR-UTZ-O47220700-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 50","offer_id":42307379396670,"sku":"OR-UTZ-O50220700-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Pewter \/ 47","offer_id":42307379626046,"sku":"OR-UTZ-O47221601-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Pewter \/ 50","offer_id":42307379658814,"sku":"OR-UTZ-O50221601-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Antique Gold \/ 47","offer_id":42296734908478,"sku":"OR-UTZ-O47220102-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Antique Gold \/ 50","offer_id":42307379462206,"sku":"OR-UTZ-O50220102-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 47","offer_id":42296734875710,"sku":"OR-UTZ-O47221400-01","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 50","offer_id":42307379429438,"sku":"OR-UTZ-O50221400-01","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/files\/utz-color-antique-gold-pos-2.jpg?v=1765208065"},{"product_id":"utz-sun","title":"UTZ SUN","description":"\u003cp\u003e\u003cspan\u003eFrom YUTZ to KLUTZ… and now, The UTZ. Don’t get annoyed – we couldn’t help ourselves. Sure, the name might bring to mind someone who’s a little clumsy or a little pesky, but there’s nothin’ dopey about this frame. With a silhouette that’s sharp, stylish, and anything but bothersome, The UTZ proves that even a tease can be timeless. Consider this your not-so-gentle nudge into standout style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLookin' for an eyeglass? \u003ca href=\"https:\/\/moscot.com\/products\/utz\" title=\"Shop The UTZ\"\u003eShop The UTZ\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"ltr\" class=\"ui-provider ed bzh bdn bzi bzj bzk bzl bzm bzn bzo bzp bzq bzr bzs bzt bzu bzv bzw bzx bzy bzz caa cab cac cae caf cag cah cai caj cak cal cam can cao\"\u003eEvery MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Pewter \/ 50","offer_id":42307383689278,"sku":"OR-UTZ-S50221601-TC","price":390.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 50","offer_id":42307383656510,"sku":"OR-UTZ-S50221400-TW","price":390.0,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 50","offer_id":42307383623742,"sku":"OR-UTZ-S50220700-23","price":390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/files\/utz-sun-color-gold-pos-2.jpg?v=1765208424"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2403\/8187\/collections\/1848x900-Hero-FILM-STRIPs-ELEVATED-CLASSICS.jpg?v=1775135588","url":"https:\/\/moscot.com\/en-it\/collections\/the-gold-standard.oembed","provider":"MOSCOT NYC SINCE 1915","version":"1.0","type":"link"}