Team MOSCOT is back from Milan, Italy and the launch of our 2013 MOSCOT Sun Collection….and wow, what a launch it was!
With our larger-than-life Sun models bobbing above us in the booth…aka, New York City's East River…aka, a pool in Long Island, we had a blast introducing our newest Collection (and some old favorites too, of course!!) to our distribution partners, retail shops, and press from all over the world — from Australia, to Thailand, to Mexico…and more!
We are incredibly humbled by all of the positive feedback we've received and are so happy to have been a part of such an amazing show — in Milano, no less! Below are a few snapshots of the many people who made MIDO 2013, one of our best trips yet! Until next year, i miei amici…addio!
PS. And in case you were wondering who are models are - we like to keep it in the family - one is a MOSCOT Patient Coordinator, one is a MOSCOT Frame Fit Specialist, one is our Art Director's sister, one is our Sales Rep for Poland, and two are MOSCOT employee's friends - FUN!
If you're in Italy the next couple of weeks…you're in luck! We've teamed up with Italian fashion shop, Mauro Grifoni, for a Special Edition LEMTOSH in Matte Black!
With corresponding matte hardware and Cosmitan Brown glass lenses, the Special Edition LEMTOSH will be sold exclusively through Mauro Grifoni shops…and there are less than 100 of them!
The frames debut March 3, 2013 at Mauro Grifoni’s flagship shop in Milan, coinciding with a month long MOSCOT installation. Visit maurogrifoni.com for a complete list of shops and get 'em while they're hot!
MIDO…one of the biggest optical trade shows in the world, boasting 1100 exhibitors and over 42,000 international visitors…is here…and Team MOSCOT is ready, set, going!
We're heading off to beautiful Milano (aka, Milan) this week to launch our awesome new 2013 MOSCOT Sun Collection, and we couldn't be more excited! WHOOP!
We've been taking our vitamins, pumping iron, and picking our best outfits in preparation for MIDO, where we'll spend three super long, super busy, but super fun days and nights introducing our newest Collections (and perennial favorites) to our awesome distribution partners, retailers and fans from all over the world! And, friends and fans here in the US…stay tuned! We're launching simultaneously here in NYC!
The 2013 MOSCOT Sun Collection (and our new Sun Campaign and Style Guide) will be available in our NYC shops and online at moscot.com, Friday, March 1st!
And if you're in Milan, visit us at MIDO March 2-4!
We're bringing a little more sunshine (if that's even possible) to Guadalajara, Mexico, aka The Pearl of the West, where MOSCOT is now available at super chic and super cool shop, Misen & Co.!
Founded in 2000 by the fabulous owner, Lucrecia, Misen & Co. is the number one eyewear boutique in Guadalajara, stocking a small selection of brands known for their history, unique aesthetic, and fashion-forward style…MOSCOT now being one of them…WHOOP! And, with a Company mission very much like our own, Misen & Co. strives to provide the most excellent customer service out there. DOUBLE WHOOP!
Like/love/want a frame that is no longer available on our website or on our shop floor? Tell us what you're looking for and you just might be in luck! Our Retired frames may no longer be in production, but that doesn't mean they're missing in action. For availability, stop by any one of our NYC Shops*, or get in touch via telephone at 1-866-667-2687, email email@example.com, or live chat at www.moscot.com.
*We'll let you in on a tip: Spot our Retired Frames in-store…just take a look on our shelves, behind the sales counter!
MOSCOT had a blast working with these awesome designers, and seeing our frames walk down the runways on models adorned in all of their gorgeous new designs! If Grandma Sylvia, arguably the original fashionista (at least in her own mind), could have been here to see this! WOW!
We really had a ton of fun, and are so very grateful to have been included!
David Hart (Left: The ZEV with clip-on, Right: The MANGITO)
Erin Barr (Left: The LEMTOSH Black Crystal, Right: The NEBB in Crystal)
Erin Barr (Left: The IZZY, Right: The NEBB in Crystal)
Ruffian (The EISEN)
Ruffian (The EISEN)
Todd Snyder Presentation
Todd Snyder (Top left: The NEBB; top right: The GRUNYA, NEBB, KOOPA, VILDA, TUMMEL, and LEMTOSH; bottom left: The LEMTOSH Black Crystal; bottom right: The GRUNYA)
We love, love, love how they've captured the feel, look, and history of MOSCOT, all in one awesome window display! Just take a look-see at the photos below!
We're very grateful and humbled to have such an awesome shop pay such an incredible homage to MOSCOT, and we're proud they are representing our brand! Three cheers and a BIG THANK YOU to our UK distribution partner, Baumvision, and to Gray & Bull for a fantastic display!
Check out this one-of-a-kind, fantastical window display created by the super talented Australian artist, Jed De Pyper, Incu, an awesome fashion store located right in the heart of Sydney, Australia!
Working with our Australian/New Zealand distribution partner, The Stables, Jed, who is a fan of MOSCOT and wears The YOSI, YUKEL and IPISH, drew inspiration from the artist Moebius for his dreamlike, surreal work of art that features none other than our own, beloved Hyman (in his LEMTOSH!).
For more information on Jed and his inspiration, please check out his interview with Incu here.
A giant debt of gratitude to Jed, Incu and The Stables for this beautiful display. Well done, mates…well done!
Photos courtesy of Trent Williams.