New York, January 15th, 2014 – MOSCOT, the New York City institution renowned worldwide for its iconic eyewear, marks its 100th birthday with The MOSCOT 100 Year Anniversary Collection, an homage to The LEMTOSH, which graces the faces of countless fans worldwide, and has served as the calling card for free-spirited intellectuals and artistés for generations.
The MOSCOT 100 Year Anniversary Collection features three new Special Edition LEMTOSH that honor the past, with an eye on the future: The LEMTOSH WOOD, LEMTOSH FOLD, and LEMTOSH smart.
“Our MOSCOT 100 Year Anniversary Collection combines The LEMTOSH’s classic sophistication with new and innovative design elements that truly reflect the ethos of our brand,” said Harvey Moscot, Owner of MOSCOT. “The LEMTOSH has always held a special place in our heart, so we’re excited to inaugurate our 100 Year celebration with the launch of this very special Collection.”
Reminiscent of Great Grandpa Hyman’s historical wooden pushcart, from which MOSCOT sold its first pair of glasses, LEMTOSH WOOD features real wood inlayed in acetate – the perfect amalgamation of old and new.
The LEMTOSH FOLD goes where no LEMTOSH has gone before: tucked into tailored pockets and squeezed inside tiny clutches. Combining classic design with cutting edge technology, The LEMTOSH FOLD literally folds into pocket-sized perfection.
Layering MOSCOT’s classic Pantone 602-C Yellow with Matte Black acetate, LEMTOSH smart is a clever incarnate, and can be purchased with or without the special, limited two-seater convertible smart fortwo edition MOSCOT!
The LEMTOSH FOLD, LEMTOSH WOOD and LEMTOSH smart feature the MOSCOT 100 Year Anniversary Silver Emblem on the temple tip, and are accompanied by a Special Edition 100 Year Anniversary MOSCOT tote bag, chamois, and case.
Birthday wishes do come true!